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Does The Experience You Deliver Align With Your Promise?
Marketing communication promises the world. Client-centered, value driven, deep experience and state-of-the-industry expertise. Even a cursory glance at web sites will turn up scores of variations on a...
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The Experience You Deliver IS Your Marketing Message
The reception counter was large enough for three or four greeters to stand behind it in wait. There was only one. And she was scowling. I was with two friends as we approached the Greeter at the...
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The Consequences of Excellence
Few things have the marketing impact of an unsolicited referral. Fewer still, the long term consequences of an unwavering commitment to excellence. Possibly because it is so rare. We were a party of...
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Will Your Clients Stick With You Through Thick And Thin?
A little over a decade ago a small technology start-up was out of money, and about to give up. But a professional service group showed the entrepreneurs a way to convert intellectual property into a...
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